LiQWD’s founders set out to revolutionize haircare with a breakthrough line that seamlessly fuses science and beauty to produce the kind of off-the-charts results that support salons, spotlight stylists and positively thrill clients. Working from the fact that traditional products deposit treatment ingredients onto hair’s surface layer for underwhelming results, they collaborated with leading chemists to create intensive treatment and color care compounds and the most state-of-the-art delivery systems imaginable. They incorporated these into a streamlined collection of eight, easy-to-stock-sell-and-use, dynamic products that work individually or mix together to provide every possible benefit and effect for every type of hair. Finally, they made an unwavering commitment to sell the line exclusively through prestige salons and www.liqwd.com, never in regular retailers.
"Honesty, reason, justice, reconciliation, diligence, and the five continents of the world are symbolized in the five-pointed star of Intercoiffure Mondial. In 1912, the most powerful and influential organization in hairdressing was created in Paris. A special group of idealistic men of vision and lofty goals set our industry on a course of respectability and strength never before experienced. The organization's prerequisite for membership was that one had to be a salon owner of high moral and ethical character. To this day, this remains as the most basic requirement of Intercoiffure membership."
